Guides

How the things we build actually work.

Written for owners, not developers. Each one comes from something we shipped and the mistakes we made shipping it.

Guide: local shops

Online pickup ordering for a bakery, butcher or candy shop: what you actually need

What online ordering should do for a shop that sells over a counter, what it should not do, and how to tell if your shop is ready for it.

6 min readSeptember 6, 2026
Guide: owning an app

Over-the-air updates: why your app can be fixed today instead of next week

How a fix reaches your customers' phones without waiting for an App Store review, what it can and cannot change, and why it matters when you pick a developer.

4 min readSeptember 6, 2026
Guide: shipping to the stores

Getting an app approved: the checklist we run before every submission

The rejections we have actually received from Apple and Google, turned into a checklist that runs before any build goes up.

5 min readSeptember 6, 2026