Live Selling and TikTok Shop Setup
Sell on camera, from your own shop, with the catalog and checkout already wired.
Live selling is a retail channel: a host shows products on a live stream and viewers buy without leaving the app. TikTok Shop is the largest place it happens in the United States right now. We run this work through a separate brand, Local On Live, built for retailers with real inventory. This page tells you what it covers so you know whether it fits, and sends you there.
Go to Local On Live
What it covers
The seller account, verification, the shop profile, shipping and return settings, and the payout connection, done correctly the first time.
Your products listed with the photos, variants, prices and stock that match the storefront we built for you, so a sale on a stream is a sale in your inventory.
Planning, hosting and running the live streams: what to show, in what order, how to pin the product and answer the chat while the count goes down.
Orders flow to the same place as your website orders. Packing, shipping labels and the review request after delivery.
A good fit when you have
- A shop, boutique, resale store or maker with physical products in stock
- An existing Universole storefront or inventory that the live channel should share
- An owner or a staff member willing to be on camera, or the budget for a host
Not the right first step for
- Services, digital products, or anything that cannot ship
- A first store with no inventory system yet. Start with the storefront, then add the live channel.
Questions retailers ask us
- Is this a Universole service or a Local On Live service?
- Local On Live runs the live selling work. Universole builds the storefront and inventory it plugs into. If you are already a Universole client, start here and we hand you over with everything connected.
- Do I need a TikTok following to start?
- No. TikTok Shop puts products in front of viewers through the stream and the shop tab, not only your followers. A following helps, but the setup and the first sessions do not wait for one.
- Can live selling share inventory with my website?
- Yes, when the storefront is one we built or one with an integration. A sale on the stream reduces the same count the website reads, so you never sell a unit twice.
Ready to sell live?
Local On Live handles the shop, the catalog and the sessions. If you need the storefront and inventory first, start with us.